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| Mar 15th, 2010, 11:30am Branding Basics |
| Apr 19th, 2010, 11:30am Marketing for Non-Profits |
| May 17th, 2010, 11:30am 2010 and Beyond: A Panel of Experts Predicts the Future |
| Jun 21st, 2010, 11:30am Michelle Tennant: Public Relations 101 |
| AAF-Asheville ADDY® Awards Party |
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The 2010 AAF Asheville ADDY® Awards, presented by Asheville Citizen-Times and BP Solutions Group, Inc.
Saturday, February 20th, 2010, at The Venue at 21 N. Market Street in downtown Asheville The 2010 AAF Asheville ADDY® Winners (download a PDF of the winners)SALES PROMOTION 01 B Sales Kit Award: Silver ADDY® Award Entrant: Big Bridge Advertising Advertiser: Thompson-Rhodes Home Builders Title: Crafting Your Home Brochure and Folder Contributors: Lisa Peteet, Designer Shannon Tucker, Copy Writer Daniels Graphics, Printer COLLATERAL MATERIAL 08 D Magazine Design Award: Silver ADDY® Award Entrant: The Brite Agency Advertiser: Yellow Jacket Publishing Title: A Look at Asheville 2009-2010 Contributors: Stephanie Smith, Principal Gary Broome, Principal Brittany Turner, Graphic Designer Jeremy Carter, Copywriter NON-TRADITIONAL ADVERTISING 20 A Non-Traditional Award: Silver ADDY® Award Entrant: Evergreen Packaging Advertiser: Evergreen Packaging and Milk Rocks! Title: Custom Gibson Milk Rocks! Guitar Contributors: Seth Chinnis, Graphic Designer - Evergreen Packaging NEWSPAPER 31 C Newspaper Self-Promotion Campaign Award: Silver ADDY® Award Entrant: Asheville Citizen-Times Advertiser: Asheville Citizen-Times Title: 'My Asheville is...' Contributors: Patricia Speziale Edwards, Marketing Manager John Fletcher, Photographer Steve Dixon, Photographer Bill Sanders, Photographer TELEVISION 44 A Local TV Award: Silver ADDY® Award Entrant: Mission Health System Advertiser: Mission Health System Title: MMA UNC-TV Sponsorship Spot (TV) Contributors: 44 B Local TV Award: Silver ADDY® Award Entrant: Mission Health System Advertiser: Mission Health System Title: 'Every Morning' Surgery Spot (TV) Contributors: 47 C National TV, Consumer Services 47 C National TV, Consumer Services Award: Gold ADDY® Award Entrant: Bonesteel Films Advertiser: Biltmore Title: Biltmore Christmas 2009 Contributors: Paul Bonesteel, Director Matthew Gellert, Producer Russell Shuler, Creative/Art Director Robin Turner, Supervising Producer Evan Schafer, Editor Erica Walker, Biltmore Production Coordinator Award: Silver ADDY® Award Entrant: Bonesteel Films Advertiser: Biltmore Title: Biltmore General Awareness 2009 Contributors: Paul Bonesteel, Director Matthew gellert, Producer Judy Ross, Writer Russell Shuler, Creative/Art Director Evan Schafer, Editor Robin Turner, Supervising Producer Erica Walker, Biltmore Production Coordinator 50 B Cinema, In-Theater Spots Award: Silver ADDY® Award Entrant: Mission Health System Advertiser: Mission Health System Title: Lighten Up 4 Life (Cinema Advertising) Contributors: MIXED/MULTIPLE MEDIA 53 Mixed-Media, Local Consumer Award: St. Pauls Church Entrant: Big Bridge Advertising Advertiser: Gold ADDY® Award Title: The Journey Contributors: Lisa Peteet, Designer Leslie Sloan, Account Executive Stephen Lutz, President Daniels Graphics, Printer Award: Gold ADDY® Award and BEST OF SHOW ADDY® Entrant: Connie Aridas Creative Advertiser: Carolina Alliance Bank Title: "Here for You" Campaign Contributors: Connie Aridas, Creative Director / Art Director Carrie Frye, Copywriter 53 Mixed-Media, Local Consumer Award: Gold ADDY® Award Entrant: Connie Aridas Creative Advertiser: Spartanburg Day School Title: "Ready for Tomorrow" Campaign Contributors: Connie Aridas, CD/ Art Director / Copywriter Toby Roan, Copywriter 54 Mixed-Media, National Consumer Award: Silver ADDY® Award Entrant: Mission Health System Advertiser: Mission Health System Title: Kid Care Campaign (Web + Twitter + Radio) Contributors: ADVERTISING FOR THE ARTS & SCIENCES 55 C Arts, Brochure Award: Gold ADDY® Award Entrant: Big Bridge Advertising Advertiser: Handmade in America Title: Collaborative Toolkit for Artists and Builders Contributors: Lisa Peteet, Designer Ben Brown, Writing Jenny Moore, Writing Megan Williams, Editing Stewart Young, Photography Daniels Graphics, Printing PUBLIC SERVICE 68 B Public Service, Mixed Media Campaign Award: Gold ADDY® Award and Mosaic ADDY® Entrant: WNCAP Advertiser: WNCAP Title: WNCAP 'I Need U2 Know' Campaign Contributors: Shawn E. Smith, Creative Director Peggy Hughes Weil, Project Manager Paul Bonesteel, Film Director Frank J. Bott, Still Photographer Laura Kirby, WNCAP Marketing & Development Director Chris Winebrenner, WNCAP Volunteer Coordinator Lee Nesbitt, WNCAP Anti-Stigma Campaign Committee Greg Vineyard, WNCAP Anti-Stigma Campaign Committee Merritt Youngdeer, WNCAP Anti-Stigma Campaign Matthew Gellert, Film Producer Ken Wilson, Webmaster Roger Blackwell, WNCAP Anti-Stigma Campaign Award: Silver ADDY® Award Entrant: Bob Boeberitz Design Advertiser: Buncombe County Save A Life Campaign Title: Buncombe County Save A Life Campaign Contributors: Bob Boeberitz, Designer, Art Director Barry Silverstein, Copywriter ELEMENTS OF ADVERTISING 72 Logo Award: Gold ADDY® Award Entrant: Mercury Creative Group Advertiser: Asheville Food Tours Title: Asheville Food Tours Contributors: Matthew Levin, Creative Director and Design Award: Silver ADDY® Award Entrant: Design One, Inc. Advertiser: Rightline Gear Title: Rightline Gear Contributors: Jim Slatton, Associate Creative Director 74 D Photography, Campaign Award: Gold ADDY® Award Entrant: Wright Creative, Inc. Advertiser: Wright Creative, Inc. Title: Wright Creative Promo :: Retro Series Contributors: Keith Wright, Photographer Keith Wright, Post Production / Retouching Heather Fisher, Model Matt Parris, Model Award: Silver ADDY® Award Entrant: Wright Creative, Inc. Advertiser: Biltmore Estate Title: Biltmore Estate Awareness Campaign Contributors: Russell Shuler, Creative/Art Direction Keith Wright, Photography Judy Ross, Writer Julie Hanser, Melody Rigdon, Anne Whitley, Marketing The ADDY Awards are the world’s largest advertising competition—the industry equivalent to the Oscars®. Gold Level award winners of this competition proceed to regional competition. Regional Gold Award winners go to national. One of the winners of this competition could be a national winner…WOW. We had entries in all forms of advertising from media of all types and creative in all sizes and shapes. The prestigious judges were from out of market, and entries were anonymous. We owe huge debts of gratitude to many people for making this first event possible, including: · Co-chairs Tricia Speziale Edwards and Tim Shumbera · Corey Hudgins and Laveda Miles, ADDY mentors from AAF Greenville · Our fabulous volunteers, including Gary James,Laveda Miles, Karen Wessel, Katy Rosenberg, Dave Newell, Brenda Murphree, Connie Aridas, Jay Fields, Dwayne Long, Jay Kirk, and many others. · Judges Dwight Douthit, Stephen Rogers, and Amy Hollah · Presenting sponsors Asheville Citizen-Times and BP Solutions Group, Inc. · Asheville Pizza & Brewing Company · Imaging Technologies |
