How to Use Public Relations to Complement Your Advertising Strategy with PR Expert Michelle Tennant
Michelle Tennant, co-founder of Wasabi Publicity, shares her tips on how to make advertising and public relations work together. The session included using examples of television, print and web media for discussion, followed by a brainstorming session with AAFA members. Read more for topics covered, the video taped during the brainstorming session, and links to Ms. Tennant's videos, media examples used, and more resources on her blog.
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