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Builder+Architect magazine, Western North Carolina Edition, July-August issue:
“Navigating the Changing Landscape of Advertising” by Brenda Murphree, AAA Asheville Board Member and founder of ClearPoint Marketing Communications.
A clearly written explanation of how the focus and principles of advertising and marketing have changed over time, and what to consider for your current marketing strategies.
To help businesses understand and effectively use modern marketing techniques, Brenda Murphree became a founding member of the Western North Carolina chapter of the American Advertising Federation. This article also outlines how AAF - a membership-based non-profit group of marketing and advertising professionals - helps WNC businesses through a wide variety of services, education, and community connections.
Visit Builder+Architect Magazine online, beginning on page 9:
http://wnc.builderarchitect.com/digital-editions/editions/july-august-2010/ |
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August 8, 2010, Asheville Citizen-Times, by Mat Payne: Asheville Humane Society Unveils New Logo
AAF Asheville adopted the Asheville Humane Society for its first pro bono public service project. This article unveils the new logo, designed to bring a fresh look to the Humane Society to match its new facility scheduled to open in September.
“When they saw this one, they went for it because it's so playful and fun,” said AAF Asheville's Martha Dugger, creative director for the project.
AAF Asheville plans to continue working with the Humane Society for their signs and creative marketing strategy to raise awareness in the Asheville and surrounding community about the new Humane Society facility.
See the new logo and read the article online at:
http://www.citizen-times.com/article/20100808/LIVING/308080035/1009/news01 |
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Asheville Citizen-Times: WNC ad club hosts kickoff celebration in Asheville
Advertising, marketing and creative professionals across WNC invited
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2010 AAF Asheville ADDY® Awards
WNC Companies Honored with Prestigious Advertising Awards February 20
The 2010 AAF Asheville ADDY® Awards, sponsored by the Asheville Citizen-Times and BP Solutions Group, will be announced in an awards ceremony and celebration on Saturday, February 20, from 6:00 to 10:00 pm at The Venue in downtown Asheville.
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